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Expert Triathlon Coaching.
Built for Busy Athletes.
Priced for Every Level.

Ironman & 70.3 training plans personalized to your life — not just your watts. Plans from $39 to $349/month.

Triathlon coaching that fits your real life.

You're juggling a career, a family, and a race goal that most people would never attempt.

You don't need a coach who treats you like a full-time pro.

You need one who understands the 5 AM workouts, the skipped sessions, and the finish lines that mean everything. 

At TRIbe Triathlon, we've spent 15+ years coaching busy athletes — from first-time 70.3 finishers to Kona qualifiers — and we've learned that the best training plan is the one you can actually follow. 

What makes TRIbe different: • Coaching plans from $39–$349/month — something for every athlete and every goal


• Personalized training built around your schedule, not the other way around
• Athlete-first philosophy: performance, health, and life in balance
• A genuine community of long-course athletes like you 


Whether you're crossing a 70.3 finish line for the first time or want a fully immersive 1:1 coaching experience, TRIbe has a plan for you.

Premium Training Without the Premium Price
From self-guided training at $39 to 1:1 coaching at $199 — find the plan that fits your goals.

1

TRIBE PLAN — $39/month

The essential training system — AI-adaptive plans, community support, and unlimited race scheduling
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  • HumanGo Premium 

  • Unlimited races

  • Any distance/format

  • Strength training

  • And more

2

COACHED PLAN — $199/month 
⭐ Most Popular

Most Wanted

​Full 1:1 coaching with personal access to John — training built around your life, your goals, and your schedule

  • Limited spots available

  • HumanGo Premium

  • Unlimited races

  • Any distance/format

  • Strength training

  • 2 calls per month

  • Text/email access

  • And more!

3

ELITE PLAN — $349/month  ★ Limited Spots

​The most complete coaching experience TRIbe offers — high-touch, high-frequency, and built for athletes who want everything.

  • Very limited spots 

  • HumanGo Premium

  • Unlimited phone calls

  • Unlimited Text/email 

  • Nutrition planning

  • Hydration consulting

  • Swim video analysis

  • Run gait analysis

  • Race day strategy sessions

  • Goal strategization

  • Complimentary sweat test

  • Gear selection consulting

  • And more!

Running Athletic Women

"John Mayfield has been my coach for the last eight years. I cannot say enough good things about him as a coach and friend. I have been competing in triathlons for over 30 years. I decided to get a coach when I took on my first Ironman in 2017. It was the best decision I ever made."

— Courtney B., Commonwealth Attorney
& 8-year TRIbe athlete

– Sarah L., 70.3 Finisher

John Mayfield

Triathlon Coach, Athlete, and Community Builder

John knows what it's like to set a 5 AM alarm, skip a workout, and still toe the line on race day.

As a husband, dad, and long-course athlete himself, he built TRIbe around one belief: great coaching should help you do more of what matters — in sport and in life. 

· USA Triathlon Level II Certified
· IRONMAN U Certified
· 15+ years coaching experience 

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The TRIbe Podcast 

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Practical insights, honest coaching convos, and deep dives into long-course triathlon — all from a coach who knows what it’s like to juggle life, work, faith, and racing.

success stories

"John Mayfield has been my coach for the last eight years. I cannot say enough good things about him as a coach and friend! I have been competing in triathlons for over 30 years! I decided to get a coach when I took on my first Ironman 2017. It was the best decision I ever made"

Courtney B elected Commonwealth Attorney

Ready to find your coaching plan? 

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